"As CEO of Greater Wealth Works, I became the first case study for The Pivot Point Experience. The assessment showed where our team’s time was stuck and helped me shift a team member into growth-focused work. Dr. Davis is transforming the way we do business."
“I had a business idea, but I had not tested whether people would buy it. The experience helped me define my customer, clarify the problem, and see what I needed before investing more time and money.”
“I was making sales, but I did not know if the business was actually making money. After the assessment, I reviewed my pricing, listed my costs, and started looking at profit instead of just revenue.”
That is a Tier 1 problem. Before you build too much, you need to validate the customer, the need, and market demand. The goal is proving customers will pay.
“I have an idea, but I’m not sure if people will actually buy it.”
That is a Tier 2 problem. Revenue is not the same as profit. You need to understand pricing, costs, margins, and how the business actually makes money.
“I’m making sales, but I don’t really know if the business is profitable.”
That is a Tier 3 problem. When much depends on the owner, growth becomes exhausting. The focus is building systems, improving processes, and reducing owner-dependency.
"The business words, but only if I'm involved in everything."
Practical business and introductory AI lessons you can complete on your own schedule — no need to watch everything in one sitting.
A guided business assessment designed to surface gaps, blind spots, and areas where your business may be stuck.
AI co-pilot helps you understand your results, clarify what needs to change, and identify the most important fixes to make first.
Explore learning paths across multiple subjects.
Learn from educators who simplify complex topics.
Access notes, quizzes, and exercises for real results.
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"The Pivot Point Experience is a guided business mentoring program for small business owners who know something needs to change but need help seeing where to start. Through self-paced lessons, an AI-supported assessment, and expert consultation, owners find the gaps, understand what is slowing them down, and know what to fix first."
Before you pursue funding, grow your business, or adopt AI, you need to know what is working, what is unclear, and what needs to be fixed first. Equity in AI provides guided programs, coaching, and business assessments that help you strengthen operations, make better decisions, and prepare for responsible AI adoption. Our Philosophy: We believe organizations create competitive advantage by strengthening business fundamentals before adopting new technology. AI is most valuable when it supports a well-run business not when it attempts to replace one.
Many small business owners are working hard every day, but effort alone does not fix blind spots. When you are too close to the business, it can be hard to see what is slowing you down, what needs to change, and where support could make the biggest difference. The Pivot Point Experience helps you step back, find the gaps, and understand what to fix first.
Led by Dr. Dick Davis, a business professor, Fortune 500 executive, and doctorate-trained researcher, The Pivot Point Experience brings together business education, AI-supported analysis, and practical mentoring for owners who need clearer next steps.
No. The Pivot Point Experience includes an introductory AI module, but the focus is your business. The goal is to understand what is happening first, then identify where AI can actually support the work.
Every Business Reaches a Pivot Point.
This Could Be Yours.
The lessons, assessment, review, and expert consultation are here. Now it is your turn to step back, find the gaps, and decide what to fix first.